They are passionate about their knickers - often described as the world’s most comfortable. That’s why they use Lenzing MicroModal. It’s sustainably sourced from Beechwood Trees - a naturally soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt.

The fabric uses 95% less water in its production than cotton. It breathes with the skin and holds it shape and softness better than cotton.


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In honor of #nationalunderwearday a litt


Who has the Cleanest Underwear - WWD Earth Day Feature